THE MASK PROJECT

Extended Trailer

Shortened Teaser

Conceived of during the lockdown of 2020, THE MASK PROJECT is an evolving art piece about the masks we wear on the internet. Augmented Reality filters, characters and accents allowed Adam to craft new personas and characters to explore loneliness, identity, toxicity and authenticity in the internet age.

The project is currently being developed as an improvised Tiktok/Instagram narrative unfolding over time, an immersive interactive projection mapped installation, and direct audience interactivity via custom Spark AR face filters via Instagram.

Tryout the face filters to see a “distorted sibling” version of yourself. There are more to come.. but check out the first four filters… here, there, everywhere, and nowhere.

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BEYOND EXPERIENCE

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CONNECTED APPAREL